Data, Security & Intellectual Property

Data Security Statement

Last updated: 24 November 2025

 

1. Introduction

At Mr Audi, we understand that trust depends on how seriously we take the security of your information. This
Data Security Statement explains, in clear terms, how we protect the personal information and other data that
flows through the Mr Audi website and related platforms (“Website”), and the principles that guide our approach
to information security.

This Statement should be read together with our Privacy Policy and other related documents, including our
Lead Handling & Finance Referral Policy and Complaints, Disputes & Resolution Procedure. It is not
a detailed technical manual, but a high-level summary of the measures we take to safeguard data under our
control.

 

2. Scope of This Statement

This Statement applies to personal information and related data that we process in connection with:

  • Visits to and use of the Website.
  • Enquiries and leads submitted via our online forms and call-tracking tools.
  • Dealer and partner accounts and associated content.
  • Analytics, reporting and internal business operations related to the Website.

It does not cover how third-party dealerships, finance providers, insurers or other partners secure data on
their own systems once they receive your information from us. Those parties are responsible for their own
security measures and legal compliance.

 

3. Security Principles

Our approach to data security is guided by the following core principles:

  • Confidentiality: Personal information should only be accessed by people and systems that need it to perform legitimate tasks.
  • Integrity: Data should be accurate, complete and protected against unauthorised alteration or destruction.
  • Availability: Systems and information necessary for the operation of the Website should be reasonably available, subject to maintenance and security requirements.
  • Proportionality: Security measures should be appropriate to the sensitivity of the information and the risks involved.
  • Compliance: Security practices should support our obligations under applicable data protection laws, including the Protection of Personal Information Act, 2013 (“POPIA”), where applicable.

4. Technical and Organisational Measures

We use a combination of technical and organisational measures to protect data processed via the Website. While
specifics may evolve over time as technology and best practices change, our measures typically include:

  • Secure hosting: The Website is hosted on reputable infrastructure providers that implement industry-standard security controls at the network and physical layers.
  • Encryption in transit: We use HTTPS (TLS) to encrypt data transmitted between your browser and our servers, reducing the risk of interception.
  • Access control: Access to administrative tools, databases and back-end systems is restricted to authorised personnel and protected by authentication controls.
  • Logging and monitoring: Key systems are monitored for unusual activity, errors and potential security events, allowing us to detect and analyse issues.
  • Backups and continuity: Core data and configuration are backed up periodically to support recovery in the event of certain incidents.

We review and refine these measures over time, taking into account new risks, changes to our services and
developments in security best practice.

 

5. Access Management and Internal Controls

We limit access to personal information to those employees, contractors and service providers who reasonably
need it to perform their duties. Access is granted on a “need-to-know” basis and, where appropriate:

  • User accounts are protected by unique logins and passwords or equivalent authentication mechanisms.
  • Administrative rights are restricted to authorised personnel.
  • Roles and permissions are reviewed periodically and adjusted when responsibilities change.

Staff and contractors with access to personal information are expected to follow internal guidelines and
confidentiality commitments, and to handle data responsibly in line with POPIA principles.

 

6. Data Storage and Retention

Data processed via the Website is stored on systems and services that are designed with security in mind. We:

  • Store data in environments that are subject to access control and infrastructure-level security measures.
  • Retain personal information only for as long as it is reasonably necessary for the purposes described in our Privacy Policy, or as required by law, contracts or legitimate business needs.
  • Implement processes to delete, de-identify or archive data when it is no longer needed in identifiable form, subject to legal and operational requirements.

Retention periods can vary depending on the type of data, the context of processing and applicable legal obligations
(for example, record-keeping and audit requirements).

 

7. Third-Party Service Providers and Operators

We rely on selected third-party service providers (“operators” under POPIA) for certain functions, such as:

  • Website hosting and infrastructure.
  • Email delivery and communication tools.
  • Analytics, performance monitoring and error tracking.

Where these providers process personal information on our behalf, we seek to ensure, through contracts and due
diligence, that they:

  • Implement appropriate security measures for the type of data they handle.
  • Process personal information only on our instructions and for specified purposes.
  • Notify us of data incidents that impact services they provide to us, where required by law or contract.

Some providers may be located outside South Africa. In such cases, we take reasonable steps to ensure that your
information receives a level of protection that is not less favourable than what is required under applicable law.

 

8. Incident Response and Data Breach Notification

Despite reasonable precautions, no system can be guaranteed completely secure. If we become aware of a security
incident that has led, or may reasonably have led, to unauthorised access, loss or disclosure of personal information,
we will:

  • Investigate the incident to understand its scope, causes and impact.
  • Take appropriate steps to contain and mitigate any ongoing risk.
  • Assess whether notification to affected individuals and/or regulators is required under applicable law.

Where notification is required, we will provide information as is reasonably available at the time and may follow
up with additional detail as investigations progress.

 

9. User Responsibilities

Security is a shared responsibility. You can help protect your information by:

  • Using strong, unique passwords for any accounts you create and not sharing them with others.
  • Keeping your devices and browsers up to date with the latest security patches.
  • Avoiding the use of public or unsecured networks when submitting sensitive information, where possible.
  • Being cautious of phishing attempts and unsolicited messages that ask you to provide personal or login information.

If you suspect that your interaction with the Website or communications purporting to be from Mr Audi are not genuine,
or if you believe your account or data may have been compromised, you should notify us as soon as possible using the
contact details below.

 

10. Limitations and Residual Risk

While we take reasonable and proportionate measures to protect data, no website, platform or transmission over the
internet can be guaranteed to be entirely safe from unauthorised access, attacks or failures.

By using the Website, you acknowledge that there is always some level of residual risk inherent in online services
and that, subject to applicable law, Mr Audi cannot be held liable for all consequences of events beyond our reasonable
control, such as sophisticated cyber attacks, failures of third-party infrastructure or unexpected system outages.

 

11. Changes to This Data Security Statement

We may update or amend this Data Security Statement from time to time to reflect changes in our security practices,
services, technology or legal requirements.

The updated version will be posted on the Website with a revised “Last updated” date. Your continued use of the Website
after any changes are posted will be taken as acceptance of the updated Statement.

 

12. Contact Details

If you have any questions about this Data Security Statement, or if you wish to raise a concern relating to the
security of information processed by Mr Audi, please contact us:

  • Email: privacy@mraudi.com
  • Telephone: +27 64 559 8895
  • Postal/Physical Address: 102 2nd St, Springs, 1559, South Africa



Intellectual Property Policy

Last updated: 24 November 2025

 

1. Introduction

This Intellectual Property Policy (“Policy”) explains how intellectual property (“IP”) is owned, used and protected
in connection with the Mr Audi website and related platforms (“Website”). It covers our own content, third-party
rights (including vehicle manufacturers and dealers), and the content that users and partners contribute.

This Policy should be read together with our Website Terms & Conditions of Use, User Content & Community Guidelines,
Vehicle Listing & Accuracy Policy, Advertising & Dealer Partner Terms, Privacy Policy and Data Security Statement.
By accessing or using the Website, you agree to the terms set out in this Policy.

 

2. Scope of This Policy

This Policy applies to all content and material made available on or through the Website, including (but not limited to):

  • Text, articles, reviews, guides, comparisons and editorial content.
  • Logos, branding, layout, design elements and visual identity of Mr Audi.
  • Photographs, images, graphics, icons and videos.
  • Vehicle listings, descriptions and media supplied by dealerships and partners.
  • User-generated content such as comments, reviews and testimonials.
  • Underlying software, code, databases and technical infrastructure of the Website.

It also explains how third-party trademarks, brand names and logos (such as Audi, BMW, Mercedes-Benz and Volkswagen)
may appear on the Website and the limited way in which those are used.

 

3. Ownership of the Mr Audi Platform and Content

Unless otherwise stated, all rights, title and interest in and to the Website and its original content are owned by
or licensed to Mr Audi. This includes:

  • The Mr Audi name, logo and brand identity.
  • The overall look and feel, layout and structure of the Website.
  • Original editorial content, guides, reviews, comparative pieces and copy written for the Website.
  • Custom graphics, icons and design elements created for the Website.

These elements are protected by copyright, trademark, design, trade dress and other applicable intellectual property
laws in South Africa and, where relevant, in other jurisdictions.

 

4. Third-Party Trademarks and Brand References

The Website makes frequent reference to vehicle manufacturers, models and related brands, including but not limited to
Audi, BMW, Mercedes-Benz, Volkswagen and others. All such names, logos and trademarks:

  • Remain the property of their respective owners.
  • Are used on the Website solely for identification, descriptive and comparative purposes.
  • Do not imply any formal endorsement, sponsorship or affiliation with Mr Audi, unless expressly stated.

Any use of third-party trademarks on the Website is intended to fairly and accurately describe vehicles and services.
Users and partners must not use such trademarks in a way that may cause confusion as to origin, sponsorship or endorsement.

 

5. Use of Website Content by Users

You may access and view content on the Website for your personal, non-commercial use. Subject to this Policy and our
Website Terms & Conditions of Use, you may:

  • Read and share links to articles, listings and pages, provided that you do not misrepresent their source.
  • Print or download reasonable portions of content for personal reference.

You may not, without our prior written consent:

  • Copy, reproduce or republish substantial parts of the Website content for commercial purposes.
  • Scrape, harvest, mine or systematically download content or data (including vehicle listings) using bots, scripts or automated tools.
  • Modify, adapt, translate or create derivative works from our original content for publication elsewhere.
  • Use the Mr Audi name, logo or branding in a manner that suggests an official partnership or endorsement.

Any permitted use of content must preserve copyright and proprietary notices where applicable and must not distort the
meaning or context of the material.

 

6. Dealer, Partner and User-Generated Content

Dealerships, partners and users may contribute content to the Website, including listings, images, logos, descriptions,
comments and reviews (“Contributed Content”).

By submitting Contributed Content, you confirm that:

  • You own the content or have obtained all necessary rights, licences and permissions to use and share it.
  • Your content does not infringe any copyright, trademark, design, moral rights or other IP rights of third parties.
  • You have the consent of any identifiable individuals featured in images or media, where required by law.

You grant Mr Audi a non-exclusive, royalty-free, worldwide licence to use, reproduce, adapt, publish, translate, distribute,
display and create derivative works from your Contributed Content in connection with the Website and related promotional
activities, for as long as the content is retained by us.

This licence allows us, for example, to display your listings, show your dealer logo, feature your vehicle photos in
curated pages, and highlight your reviews or testimonials, always subject to applicable privacy and data protection laws.

 

7. Prohibited Uses of Intellectual Property

You may not use any part of the Website or its content in a way that:

  • Violates this Policy, the Website Terms & Conditions of Use or any applicable laws.
  • Infringes, misappropriates or breaches the IP rights of Mr Audi, vehicle manufacturers, dealers or other third parties.
  • Falsely suggests that you, your business or your content is endorsed by, affiliated with or officially connected to Mr Audi or any other brand referenced on the Website.
  • Removes, obscures or alters copyright notices, trademarks or other proprietary labels.

Any attempt to reverse engineer, decompile or otherwise tamper with the software, code or technical infrastructure of
the Website for unauthorised purposes is strictly prohibited.

 

8. Requests for Permission

If you wish to use Mr Audi content, branding or materials beyond what is expressly permitted in this Policy or in our
Website Terms & Conditions of Use (for example, in your own marketing, publications or media projects), you must first
request written permission from us.

Your request should clearly describe the content you wish to use, how and where it will be used, and whether it will be
distributed commercially or non-commercially. We may grant or decline permission at our discretion and may impose conditions
on any approved use.

 

9. Allegations of Infringement and Takedown Requests

Mr Audi respects the IP rights of others and expects users, dealers and partners to do the same. If you believe that content
on the Website infringes your copyright, trademark or other IP rights, you may notify us so that we can review the matter.

To help us process your complaint, please provide the following information in writing:

  • Your full name and contact details.
  • A clear description of the IP you believe has been infringed and proof of your ownership or authority (for example, registration certificates or explanation of rights).
  • The exact URL(s) or location(s) on the Website where the allegedly infringing content appears.
  • A description of why you believe the use is unauthorised or infringing.
  • Any supporting documents or evidence that can assist our assessment.

Upon receiving a valid, sufficiently detailed notice, we will review the complaint, may contact you and/or the content
contributor for clarification, and may take reasonable steps such as removing or disabling access to the disputed content
while the matter is assessed.

 

10. Counter-Notifications and Disputes

If content you have supplied is removed or restricted following an infringement complaint and you believe the complaint
is incorrect or that you have lawful rights to use the material, you may submit a counter-notification to us with:

  • Your full name and contact details.
  • A reference to the content in question and where it previously appeared.
  • An explanation of why you believe the use is lawful (for example, you are the owner, have a licence, or your use is permitted by law).

We will review counter-notifications in good faith. However, we are not a court or tribunal and cannot make binding
legal determinations on ownership or infringement. In cases of dispute, you may need to seek independent legal advice
or resolution through appropriate legal channels.

 

11. Repeat Infringement and Account Consequences

Where we reasonably believe that a user, dealership or partner is repeatedly or seriously infringing intellectual
property rights or using content unlawfully, we may take one or more of the following actions:

  • Issue warnings or guidance regarding future conduct.
  • Remove or restrict access to specific content.
  • Limit the ability to upload or publish new content.
  • Suspend or terminate advertising privileges or account access to the Website.

These actions are without prejudice to any legal rights or remedies available to the rights holders or to Mr Audi under
applicable law.

 

12. No Transfer of Rights

Nothing in this Policy or on the Website shall be interpreted as transferring any intellectual property rights to you,
other than the limited rights of use expressly granted. All rights not expressly granted remain reserved by Mr Audi
and the relevant rights holders.

 

13. Changes to This Policy

We may update or amend this Intellectual Property Policy from time to time to reflect changes in law, our services,
our partnerships or our internal practices.

The updated version will be posted on the Website with a revised “Last updated” date. Your continued use of the Website
after any changes are posted will be taken as acceptance of the updated Policy.

 

14. Contact Details

If you have any questions about this Intellectual Property Policy, or if you wish to submit an infringement notice or
request permission to use Mr Audi content, please contact us:

  • Email: privacy@mraudi.com
  • Telephone: +27 64 559 8895
  • Postal/Physical Address: 102 2nd St, Springs, 1559, South Africa

 

Third-Party Links & Services Disclaimer

Last updated: 24 November 2025

 

1. Introduction

This Third-Party Links & Services Disclaimer (“Disclaimer”) explains how links, integrations and references
to third-party websites, platforms, tools and services are handled on the Mr Audi website and related platforms
(“Website”). It clarifies that these third-party resources are separate from Mr Audi and outlines the limits of
our responsibility in relation to them.

This Disclaimer should be read together with our Website Terms & Conditions of Use, Privacy Policy, Vehicle
Listing & Accuracy Policy, Lead Handling & Finance Referral Policy, Consumer Protection & Fair Marketing
Statement, Advertising & Dealer Partner Terms and Disclaimer & Limitation of Liability.

 

2. Scope of This Disclaimer

This Disclaimer applies to all third-party resources that may be accessed via or in connection with the Website, including:

  • Hyperlinks to external websites and online platforms.
  • Embedded content such as maps, videos, widgets or social media feeds.
  • Links to dealerships, finance providers, insurers and service partners.
  • Third-party tools used for payments, communication, analytics or booking.

It does not govern what those third parties do on their own websites or systems. Each third party is responsible
for its own content, terms, privacy practices and security.

 

3. Nature of Third-Party Links and References

The Website may include links or references to third-party websites and services for convenience, information
and functionality. Examples include:

  • Links to dealer websites, manufacturer sites or inventory portals.
  • Embedded maps for directions to dealerships.
  • Links to finance or insurance providers, or their online application forms.
  • Social media profiles and content (for example, Facebook, Instagram, TikTok, YouTube).

The presence of any link, logo or reference to a third party does not mean that Mr Audi owns, controls or operates
that third-party website or service.

 

4. No Endorsement or Warranty

Unless expressly stated in a specific case, the inclusion of third-party links or references on the Website:

  • Does not constitute an endorsement, recommendation or guarantee by Mr Audi.
  • Does not mean that we have independently verified, audited or approved the third party’s content, products or services.
  • Should not be interpreted as a partnership, agency or joint venture between Mr Audi and the third party.

You remain responsible for evaluating whether any third-party website, service or offer is suitable, lawful and
appropriate for your needs before engaging with it.

 

5. No Control Over Third-Party Content and Availability

Third-party websites and services are operated independently from Mr Audi. We do not control, and are not responsible for:

  • The content, accuracy, completeness or quality of information on third-party sites.
  • The availability, uptime, performance or technical functioning of third-party websites or tools.
  • Any changes made by third parties to their content, pricing, terms, features or policies.

Links may become outdated, unavailable or redirect to different content over time. While we may remove or update
links where we become aware of issues, we are under no obligation to continuously monitor third-party resources.

 

6. Third-Party Terms, Privacy and Cookies

When you access a third-party website or service via a link or integration on the Website, you are subject to that
third party’s own:

  • Terms and conditions or user agreements.
  • Privacy policies and data protection practices.
  • Cookie policies and tracking technologies.

These may differ significantly from those of Mr Audi. You should always review the relevant third-party terms and
policies before providing personal information, making purchases, entering into agreements or allowing cookies.

 

7. Transactions and Agreements with Third Parties

Any transactions, agreements or engagements you enter into with third parties (including dealerships, finance
providers, insurers, inspection companies or other service providers) are concluded directly between you and
that third party.

Mr Audi is not responsible for, and does not accept liability for:

  • The quality, safety, legality, roadworthiness or suitability of vehicles, products or services supplied by third parties.
  • Pricing, discounts, finance terms, warranties or other contractual terms agreed between you and third parties.
  • Non-performance, delays, errors, negligence, misrepresentations or disputes involving third parties.

Your rights and remedies in relation to such transactions will arise under the contract you have with the third party
and applicable law, not under any agreement with Mr Audi.

 

8. Embedded Tools, Widgets and Integrations

The Website may use embedded third-party tools and widgets (for example, maps, video players, chat widgets, analytics
scripts or payment gateways). These tools may:

  • Collect certain technical or usage information when you interact with them.
  • Be governed by the third party’s own terms and privacy policies.
  • Change in appearance or behaviour over time as the third party updates its service.

While we seek to work with reputable providers, we cannot guarantee or control every aspect of how these embedded tools
operate. You should use them at your own discretion and refer to the third party’s documentation where necessary.

 

9. External Platforms and Social Media

Mr Audi may maintain official pages or profiles on external platforms such as Facebook, Instagram, TikTok, YouTube
or similar services. These platforms are operated by third parties and:

  • Have their own terms of use, community standards and privacy policies.
  • May collect data about your interactions with our pages and content.
  • Are not under our full control in terms of algorithms, comment moderation tools or advertising rules.

Your use of these platforms is entirely at your discretion and subject to the terms and policies of the relevant
platform provider, in addition to any Mr Audi-specific guidelines we may publish.

 

10. Responsibility and Limitation of Liability

To the fullest extent permitted by South African law, Mr Audi, its owners, directors, employees and agents shall
not be liable for any loss, damage, cost or expense (whether direct, indirect, special or consequential) arising from:

  • Your access to, use of, or reliance on any third-party website, service, content or offer linked to or referenced on the Website.
  • Any act, omission, error, misrepresentation or default by a third-party provider.
  • Technical failures, security incidents, data breaches or unavailability affecting third-party systems.

Any warranties, guarantees or representations relating to third-party products or services are provided solely by
the relevant third party, not by Mr Audi.

 

11. Changes to Links and Third-Party Relationships

We may add, update or remove links, integrations and references to third-party services at any time, for reasons
including (but not limited to) performance, relevance, user experience, contractual changes or concerns about quality
or compliance.

The fact that a particular link or integration is no longer present on the Website does not necessarily indicate any
negative statement about the third party; it may simply reflect changes in our platform or commercial priorities.

 

12. User Responsibilities and Safe Browsing

When following third-party links or using third-party services, you are responsible for:

  • Exercising reasonable caution and verifying that you are on the intended website or application.
  • Reviewing applicable terms, privacy policies and security indicators (such as HTTPS) before submitting personal or payment information.
  • Keeping your devices and software updated with appropriate security measures (for example, antivirus software and secure passwords).

If you encounter any suspicious behaviour, phishing attempts or content that appears harmful or misleading in relation
to a link from the Website, you are encouraged to report it to us and, where appropriate, to the third-party provider.

 

13. Changes to This Disclaimer

We may update or amend this Third-Party Links & Services Disclaimer from time to time to reflect changes in our
services, integrations, legal requirements or internal practices.

The updated version will be posted on the Website with a revised “Last updated” date. Your continued use of the Website
after any changes are posted will be taken as acceptance of the updated Disclaimer.

 

14. Contact Details

If you have any questions about this Third-Party Links & Services Disclaimer, or if you wish to report a concern
relating to a link or third-party service associated with the Website, please contact us:

  • Email: privacy@mraudi.com
  • Telephone: +27 64 559 8895
  • Postal/Physical Address: 102 2nd St, Springs, 1559, South Africa