Mr Audi Privacy Policy

Last updated: 24 November 2025

This Privacy Policy explains how Mr Audi (“we”, “us”, “our”) collects, uses, shares and protects your personal information
when you visit or use our website, submit an enquiry, sign up for communications, or interact with us in any way.
We are based in the Republic of South Africa and process personal information in line with the Protection of Personal Information Act, 2013 (“POPIA”).

1. Who We Are

Mr Audi is an automotive information, media and lead-generation platform focused on German vehicles, including Audi,
BMW, Mercedes-Benz and Volkswagen. We create content, host vehicle listings from partner dealerships, and connect users
with dealers and other service providers (for example finance or insurance partners).

For the purposes of this Privacy Policy, Mr Audi is the “responsible party” (similar to “data controller”) in respect of
the personal information we collect directly from you and process on our systems.

2. What This Policy Covers

This Privacy Policy applies when you:

• Browse or use the Mr Audi website and any related pages or platforms.
• Submit enquiry forms or lead forms (for vehicles, finance, services, etc.).
• Contact us by email, telephone, WhatsApp or social media in relation to our services.
• Subscribe to newsletters, updates or marketing communications from us.
• Engage with our content, tools or services in any other way.

3. What Personal Information We Collect

The type of personal information we collect depends on how you use our website and services. We may collect:

3.1 Information you provide directly

• Names, surnames and contact details (email address, telephone or mobile number).
• Location information such as city or province, where relevant for matching you with dealers.
• Enquiry details, for example which vehicle you are interested in, your budget, preferred finance terms, or trade-in information.
• Account details if we ever offer user accounts, such as login information (username and password).
• Any messages or correspondence you send to us, including feedback, reviews or questions.

3.2 Information collected automatically

• Technical data such as IP address, browser type, device type, operating system and general location (e.g. city-level).
• Usage data such as pages viewed, time spent on pages, clicks, referring URLs and interactions with our content.
• Cookie and tracking information (for example analytics cookies, advertising pixels and similar technologies).

3.3 Information from third parties

• Information from dealerships and service providers we work with, for example whether you responded to an offer or completed a purchase.
• Basic information from social media or other platforms when you interact with our profiles or use social login functions (where applicable).

4. Why We Collect and Use Personal Information

We process your personal information for the following purposes:

• Providing our website and services: to operate, maintain and improve the Mr Audi website and content.
• Responding to enquiries: to receive, manage and respond to your enquiries, requests or feedback.
• Connecting you with dealers and partners: to share your enquiry with appropriate dealerships or service providers so they can contact you about vehicles, finance, insurance or related services.
• Analytics and performance: to understand how visitors use the website, improve user experience and measure the performance of our content and campaigns.
• Marketing and communication: to send you updates, newsletters, offers and content where you have given consent or where we are otherwise allowed by law.
• Security and fraud prevention: to protect our systems, detect suspicious activity and prevent misuse of our website.
• Legal and regulatory compliance: to comply with legal obligations, respond to lawful requests, and exercise or defend legal claims.

5. Legal Basis for Processing (POPIA Principles)

Under POPIA, we process personal information in a way that is lawful, reasonable and relevant to our business.
Our main grounds for processing your information include:

• Your consent: for example, where you opt in to receive marketing or voluntarily submit enquiries.
• Contractual necessity: where processing is required to help you take steps towards a potential transaction with a dealer or service provider.
• Legitimate interests: for running and improving our platform, preventing fraud, and measuring campaign performance, balanced against your rights and expectations.
• Legal obligations: where we are required to keep certain records or respond to lawful requests.

6. How We Share Your Personal Information

We do not sell your personal information. We may share your personal information in the following ways:

6.1 Partner dealerships and service providers

• When you submit an enquiry, quote request or lead form relating to a specific vehicle or service, we share the relevant information with the dealership or service provider so they can contact you directly.
• Where appropriate, we may also share information with finance or insurance partners if you request or indicate interest in these services.

6.2 Service providers and operators

• We use trusted third-party service providers (operators under POPIA) to help us host the website, send emails, analyse traffic and store data securely.
• These providers are only allowed to process your personal information on our instructions and for the purposes described in this Policy.

6.3 Legal and regulatory disclosure

• We may share information where required by law, regulation, court order or law enforcement, or to protect our rights, property and safety or that of others.

6.4 Business transfers

• If we undergo a business restructuring, merger, acquisition or sale of assets, your personal information may form part of the transferred assets, subject to continued protection in line with this Policy or an equivalent policy.

7. International Transfers

Some of our service providers or hosting solutions may be located outside South Africa.
Where personal information is transferred to another country, we will take reasonable steps to ensure that it is protected by appropriate safeguards and that the recipient is subject to laws, binding agreements or policies that provide an adequate level of protection, in line with POPIA requirements.

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, remember preferences and understand how visitors use the site.
Cookies may also be used for analytics and advertising purposes (for example, Google Analytics, Meta pixel or similar tools).

You can usually adjust your browser settings to block or delete cookies.
Doing so may affect certain functions of the website.
More detailed information is provided in our Cookie Policy (if published separately).

9. How Long We Keep Your Personal Information

We keep personal information only for as long as it is reasonably necessary to fulfil the purposes described in this Policy,
or as required by law, or to exercise or defend legal claims.

Retention periods may differ depending on the type of data and the context, for example:

• Enquiry and lead data: kept for a period that allows us and our partners to follow up, and for record-keeping and compliance purposes.
• Analytics data: stored in aggregated or de-identified form where possible.
• Marketing data: retained until you opt out or withdraw consent, subject to a reasonable administrative period.

10. Your Rights Under POPIA

Under POPIA, you have several rights in relation to your personal information, including the right to:

• Access the personal information we hold about you.
• Request correction of personal information that is inaccurate, incomplete, misleading or outdated.
• Request deletion of personal information where there is no longer a lawful basis for us to keep it, subject to legal and contractual requirements.
• Object to certain processing, including direct marketing, or processing based on our legitimate interests, where your rights outweigh our interests.
• Withdraw consent where processing is based on your consent (for example, email marketing).

To exercise any of these rights, please contact us using the details in the “Contact Us” section below.
We may need to verify your identity before fulfilling your request and may decline requests where the law allows or requires us to do so.

11. Direct Marketing

We may use your contact details to send you automotive content, updates, offers or promotions that we believe may be relevant to you,
in line with POPIA and other applicable laws.

You can opt out of direct marketing at any time by:

• Using the unsubscribe link in email communications, where provided.
• Contacting us directly and asking to be removed from our marketing lists.

12. Children’s Privacy

Our website and services are not specifically directed at children under 18.
We do not knowingly collect personal information from children without appropriate consent from a parent or guardian where required by law.
If you believe that a child has provided us with personal information without such consent, please contact us so we can take appropriate action.

13. Security of Your Personal Information

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no website or transmission over the internet can be guaranteed as fully secure.
You use our website and services at your own risk and are responsible for keeping any passwords or login details confidential.

14. Links to Third-Party Websites

Our website may contain links to third-party websites, platforms or services (for example, dealerships, finance providers, insurers or social networks).
We are not responsible for the privacy practices, security or content of those third parties.

When you leave our website, we encourage you to read the privacy policies of any other sites or services you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or the services we offer.
The updated version will be posted on our website with a revised “Last updated” date.

Your continued use of the website after any changes are posted will be taken as acceptance of the updated Policy.
If you do not agree with the changes, you should stop using the website.

16. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise your rights under POPIA, please contact us:

• Email: privacy@mraudi.com
• Telephone: +27 64 559 8895
• Postal/Physical Address: 102 2nd St, Springs, 1559, South Africa

17. Complaints

If you believe we have not handled your personal information in accordance with this Privacy Policy or applicable law, you are encouraged to contact us first so we can try to resolve the issue.
You also have the right to lodge a complaint with the Information Regulator (South Africa).

Details of the Information Regulator are available on the official website of the Information Regulator of South Africa.